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The Field Guide to Supergraphics

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Availability:	In Stock
Author:	Sean Adams
Publisher:	Thames and Hudson
ISBN:	9780500021347
Pages:	384
Cover:	Hardcover
Weight:	1.00kg
Dimensions:	21cm X 16cm X 3cm
Language	English

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The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol.

Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes.

This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

Table of Contents: Introduction Types of Supergraphics Corporate Projects Wayfinding Projects Retail Projects Cultural Projects Civic Projects List of Contributors


Language	English

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The Field Guide to Supergraphics

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